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Contest & sweepstakes compliance

For Aclamos and Ballotis Customers running fan votes, people's-choice awards, sweepstakes, or paid-entry contests. This is general information, not legal advice — engage local counsel before launch.

US prize-promotion law treats three categories of promotion differently:

  • Sweepstakes — chance + prize, no purchase / no consideration required to enter. Generally legal.
  • Contest — skill + prize. Generally legal; in a few states (e.g. AZ, MD), specific gambling-style contests are restricted.
  • Lottery — chance + prize + consideration. Illegal when run by anyone other than a state-authorized operator.

If your award charges nomination fees and winners are chosen by random or public vote without merit-based judging, you are at risk of being a lottery. Either (a) ensure entry is free and gated by skill/judging, or (b) provide a free Alternative Method of Entry (AMOE).

State-specific registration / bonding

  • Florida — § 849.094 Fla. Stat.: any sweepstakes or game promotion with a prize value > USD 5,000 must be registered with the Florida Department of Agriculture and Consumer Services at least 7 days before the drawing date, and a trust fund or surety bond equal to the total prize value posted. Annual reports required after the drawing.
  • New York — General Business Law §§ 369-e, 369-f: registration with the NY Department of State and bonding for prize values > USD 5,000.
  • Rhode Island — § 11-50-1 R.I.G.L.: registration with the RI Secretary of State for retail sweepstakes > USD 500.
  • California / Maryland: trust account or bond required at certain prize thresholds; consult counsel.
  • Several states (e.g. Tennessee, Arizona) have additional restrictions on game-promotion formats; review applicable laws before launching nationally.

Required disclosures (every promotion)

Make these visible on the entry page and in any marketing copy:

  • NO PURCHASE NECESSARY. A PURCHASE WILL NOT INCREASE YOUR CHANCES OF WINNING.
  • Eligibility: jurisdiction, age, residency. Must explicitly exclude void states (e.g. Quebec for Canadian promotions).
  • Start and end dates with the time zone.
  • Prize description and approximate retail value.
  • Odds of winning (or how the winner will be selected).
  • Sponsor name + Florida principal office (or wherever your entity is registered).
  • Where to obtain the official rules (free copy) and a winners' list after the promotion ends.

Aclamos / Ballotis platform features that help

  • Public dashboards with embedded rules & eligibility text per show.
  • AMOE flags on entry forms — let entrants pick “free entry / mail-in” without paying.
  • Audit log + cryptographic vote receipts you can show to a regulator.
  • Geofencing per Ballotis ballot to exclude void jurisdictions.
  • Independent observer accounts for Studio + Elections tier.

EU / UK promotional law

EU consumer-protection (Directive 2005/29/EC) prohibits creating false impression that a consumer has won when no prize exists. UK CAP Code Section 8 requires a full set of rules and prominent “significant conditions.” Quebec has a parallel regime under La Régie des alcools, des courses et des jeux (RACJ).

Templates

We provide an official-rules templateon request. The template is general-purpose — your counsel must adapt it to the prize, territory, and audience.

Fan vote integrity

Even when not a regulated sweepstakes, your fan vote should comply with the FTC's endorsement guidance. If a sponsor pays for inclusion, disclose. If a celebrity nominee promotes the vote on social, disclose the sponsor relationship. Ballotis's sponsor portal makes these relationships visible by default.

Aclamos provides the technical platform; we do not act as your sponsor, contest administrator, or registered agent. Compliance with state & federal prize-promotion law remains your responsibility.

Contest & sweepstakes compliance for Customers · Aclamos