Contest & sweepstakes compliance
For Aclamos and Ballotis Customers running fan votes, people's-choice awards, sweepstakes, or paid-entry contests. This is general information, not legal advice — engage local counsel before launch.
US prize-promotion law treats three categories of promotion differently:
- Sweepstakes — chance + prize, no purchase / no consideration required to enter. Generally legal.
- Contest — skill + prize. Generally legal; in a few states (e.g. AZ, MD), specific gambling-style contests are restricted.
- Lottery — chance + prize + consideration. Illegal when run by anyone other than a state-authorized operator.
If your award charges nomination fees and winners are chosen by random or public vote without merit-based judging, you are at risk of being a lottery. Either (a) ensure entry is free and gated by skill/judging, or (b) provide a free Alternative Method of Entry (AMOE).
State-specific registration / bonding
- Florida — § 849.094 Fla. Stat.: any sweepstakes or game promotion with a prize value > USD 5,000 must be registered with the Florida Department of Agriculture and Consumer Services at least 7 days before the drawing date, and a trust fund or surety bond equal to the total prize value posted. Annual reports required after the drawing.
- New York — General Business Law §§ 369-e, 369-f: registration with the NY Department of State and bonding for prize values > USD 5,000.
- Rhode Island — § 11-50-1 R.I.G.L.: registration with the RI Secretary of State for retail sweepstakes > USD 500.
- California / Maryland: trust account or bond required at certain prize thresholds; consult counsel.
- Several states (e.g. Tennessee, Arizona) have additional restrictions on game-promotion formats; review applicable laws before launching nationally.
Required disclosures (every promotion)
Make these visible on the entry page and in any marketing copy:
- NO PURCHASE NECESSARY. A PURCHASE WILL NOT INCREASE YOUR CHANCES OF WINNING.
- Eligibility: jurisdiction, age, residency. Must explicitly exclude void states (e.g. Quebec for Canadian promotions).
- Start and end dates with the time zone.
- Prize description and approximate retail value.
- Odds of winning (or how the winner will be selected).
- Sponsor name + Florida principal office (or wherever your entity is registered).
- Where to obtain the official rules (free copy) and a winners' list after the promotion ends.
Aclamos / Ballotis platform features that help
- Public dashboards with embedded rules & eligibility text per show.
- AMOE flags on entry forms — let entrants pick “free entry / mail-in” without paying.
- Audit log + cryptographic vote receipts you can show to a regulator.
- Geofencing per Ballotis ballot to exclude void jurisdictions.
- Independent observer accounts for Studio + Elections tier.
EU / UK promotional law
EU consumer-protection (Directive 2005/29/EC) prohibits creating false impression that a consumer has won when no prize exists. UK CAP Code Section 8 requires a full set of rules and prominent “significant conditions.” Quebec has a parallel regime under La Régie des alcools, des courses et des jeux (RACJ).
Templates
We provide an official-rules templateon request. The template is general-purpose — your counsel must adapt it to the prize, territory, and audience.
Fan vote integrity
Even when not a regulated sweepstakes, your fan vote should comply with the FTC's endorsement guidance. If a sponsor pays for inclusion, disclose. If a celebrity nominee promotes the vote on social, disclose the sponsor relationship. Ballotis's sponsor portal makes these relationships visible by default.
Aclamos provides the technical platform; we do not act as your sponsor, contest administrator, or registered agent. Compliance with state & federal prize-promotion law remains your responsibility.